Category: Food, Drink and Cooking

Morrisons :: iPad Experiential Campaign R&D

Nov 17, 2012

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by

ricmax

in Client of Perm Employer, Creative Technologist, Creativity, CV, Food, Drink and Cooking, Leadership, Technical Director, Work

Whilst Technical Director at Billington Cartmell i assisted one of their lead clients, Morrisons, in researching their Christmas Experiential Campaign that involved a team of Morrisons Christmas helpers being dispatched to key shopping Centers setting up stands and asking members of the public to help them compile their Christmas shopping lists on branded iPads. As…
Tetleys :: Microsite for ‘Help the Heroes’

Nov 17, 2012

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by

ricmax

in Client of Perm Employer, CV, Food, Drink and Cooking, Leadership, Open Source, Technical Director, Work

Just done a Tetleys Microsite helping raise money for the ‘Help the Heroes’ campaign for British service men. Based in WordPress, it features a cookie-based age gate, and a client-editable area for updating the campaigns success.
PotNoodle :: ‘Easy Street’ Facebook Game

Nov 17, 2012

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by

ricmax

in Advertising, Client of Perm Employer, Consultancy, Creative Technologist, Creativity, CV, Debugging, Development, Facebook, Flash, Food, Drink and Cooking, HTML, Leadership, Open Source, Php, Technical Director, WordPress, Work

Whilst working as Technical Director at Billington Cartmell I was responsible for overseeing numerous Facebook campaigns and apps for their lead client, Unilever. PotNoodle’s ‘Easy Street’ Facebook App was a selection of flash-based games with a retro, binary feel. Players competed for prizes by aggregating highest scores on a leaderboard and then sharing their positions.…
Albert Bartlett :: Global Website Platform

Nov 9, 2012

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by

ricmax

in Client of Perm Employer, Creative Technologist, Creativity, CV, Food, Drink and Cooking, Highlights, Leadership, Open Source, Technical Director, Website, WordPress, Work

Whilst Technical Director at Billington Cartmell i was responsible for the build of a global website platform for Albert Bartlett, the leading grower, packager and suppliers of potatoes. The client wanted a platform that could scale efficiently over time and permit a range of sites from full functionality localised sites enabling each territory to maintain…
Ellas Kitchen :: Global Websites, Banners & Facebook Apps

Nov 9, 2012

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by

ricmax

in Advertising, Consultancy, Creative Technologist, Creativity, Facebook, Flash, Food, Drink and Cooking, Highlights, HTML, Leadership, Open Source, Php, Technical Director, Work

Whilst Technical Director at Billington Cartmell I was responsible for all digital work produced for their client Ellas Kitchen, the leading baby food manafucturer. The work involved the full mix of digital channels including a global website framework, ecommerce, facebook apps, HTML5 and Flash banners and client-editible email campaigns. In addition I was also responsible…
Cadburys :: ‘Keep Team GB Pumped’ Technical Direction

Jun 15, 2011

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by

ricmax

in Advertising, Consultancy, Contract, Creative Technologist, Creativity, CV, Facebook, Flash, Food, Drink and Cooking, Highlights, HTML, Leadership, Mobile, Php, Technical Director, Work

I was recruited by HyperNaked as freelance Technical Director to technically lead their client Cadburys’ London 2012 Olympic campaign. Cadburys are one of the British Olympic Associations and the Games main sponsors. The campaign, running now, is called “Keep Team GB Pumped” and the idea is that members of the UK public can record themselves…
Pedigree :: IA & Tech Specifications

Jun 5, 2011

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by

ricmax

in Advertising, Consultancy, Contract, CV, Facebook, Flash, Food, Drink and Cooking, HTML, Leadership, Php, Technical Director, Work

Whilst contracting as Technical Director at HyperNaked I was required to assist them technically with their work on the Pedigree account for a new product launch, ‘The JumBone’. The concept was a Facebook page and website with an embeded flash application for users to upload pictures and videos of their dog and then create and…
Cadburys :: Touch Screen Game

Dec 1, 2008

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by

ricmax

in Advertising, Consultancy, Contract, CV, Development, Flash, Food, Drink and Cooking, Game, Highlights, Leadership, Technical Director, Work

Whilst at Saatchi and Saatchi I was responsible for researching and writing the technical and functional specifications on a touch screen game campaign for Cadburys Cream Eggs to be used over the Christmas period in London-based bus shelters. The campaign was utilising outdoor media owners JC Decaux’s screens and technologies and, thus, I had to…
General Mills :: Online Strategy Discussions

Nov 21, 2008

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by

ricmax

in Advertising, Consultancy, Contract, Creative Technologist, Creativity, CV, Food, Drink and Cooking, Leadership, Technical Director, Work

Whilst at Saatchi and Saatchi I attended numerous strategic and planning meetings to discuss and begin the implementation of General Mills’ 2009 Online strategy for their numerous food-based brands. These brands included Green Giant, Betty Crocker, Haagan-Dazs and Old El Paso.
Starbucks :: AS3 Flash Site Rebuild Management

Nov 5, 2008

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by

ricmax

in Consultancy, Contract, CV, Debugging, Development, Flash, Food, Drink and Cooking, Highlights, Leadership, Technical Director, Website, Work

Whilst at Saatchi and Saatchi I was responsible for overseeing the London-based rebuilding and populating of a website that had been initially built for Starbucks by their American-based web development agency. The overriding issue was the lack of flexibility in the existing AS3 code to implement content changes efficiently and I advocated the rewriting of…