Whilst working as Technical Director at Billington Cartmell I was responsible for overseeing numerous Digital campaigns for leading organic baby food manufacturer Ellas Kitchen. As part of their Big Taste campaign Billington Cartmell were commissioned to create their first integrated advertising campaign done in the classic, cartoon-animated Ellas Kitchen style. I was asked to get involved at the story board stage, and in order to source and brief the right type of flash animator to ensure the ease of compatibility of their work with the Digital elements of the campaign (based both on their site and within Facebook as an App). The idea within the digital execution was for users to recreate the TV advert but, in addition, being able to personalise the content with pictures of their children and their own messaging. It was to be built in flash with the standard, framework based Php back-end.
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