Whilst working as Technical Director at Billington Cartmell I oversaw many Digital projects for their client Ellas Kitchen, the leading organic baby food manufacturer  The ‘Spin to Win’ Facebook App was a flash based luck game by which users had to spin a pin wheel on the screen and whatever item it finished on was the item that the user one. Most prizes were voucher based and the fulfillment of these was done via Coupons.com. The ease of use and the significant discounts trough the vouchers combined to make this a very successful campaign with thousands of new ‘Friends of Ellas’ being signed up. This project again used the code framework I created to power both the flash communication with Faceboook via JS and the Php backend.


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